Sunday, March 29, 2020

Hero or Zero Essay Example

Hero or Zero? Essay Norman Mailer once said, â€Å"For what does it mean to be a hero? It requires you to be prepared to deal with forces larger than yourself,† to be a hero means adequately confront forces and obstacles greater than yourself. In William Shakespeare’s play, The Tragedy of Macbeth, Macbeth is not a hero because he does not overcome forces that are greater than him. The three witches foresee Macbeth’s future as Thane of Cawdor and king. Once he becomes Thane of Cawdor, he also becomes ruthless and ambitious. He thinks the prophecy of becoming king will come true, as well. Macbeth’s ambition weakens him and forces him to kill King Duncan. One can see he is not a hero, but a tragic hero, this leading to his demise. â€Å"Per scelera simper sceleribus tutum est iter† –Agamemmnon. This quote means the safe way through crime is more crime. It pertains to Macbeth because his first crime brings him to future crime. Unlike the witches, there was also a powerful force in reality—Macduff. Macduff had an advantage over Macbeth from the apparitions made by the witches. The apparition of the floating head said, â€Å"Macbeth! Macbeth! Macbeth! Fear Macduff. Beware Thane of Fife. † (4. 1) The floating head foreshadows the murder of Macbeth. The apparition was a warning to Macbeth. Macduff is spurred on by his anger of Macbeth killing his family, and takes Macbeth’s life in return. As well as Macduff, Lady Macbeth can be included as a real and powerful force over Macbeth. Between Macbeth and his lady, she is stronger. â€Å"I would, while it was smiling in my face, have pluck’d my nipple from his boneless gums, and dash’d the brains out, had I so sworn as you have done to this. (1. 7) One can gather that from this quote, Lady Macbeth is comfortable with killing. Lady Macbeth is the mastermind of the murder, and convinces Macbeth into it. She attacks his manhood, â€Å"When you durst do it, then you were a man; And to be more than what you were, you would be so much more the man. † (1. 7) She persuades Macbeth by belittling and verbally emasculating him. Macbeth gave in to her prodd ing and killed King Duncan. Deep down, every man has an innate ability to overcome obstacles and succeed, some greater than others. We will write a custom essay sample on Hero or Zero? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hero or Zero? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hero or Zero? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The difference between one who is overly ambitious or not, is how one controls their impulses to get what they want. Macbeth’s continual pursuit of power leaves him constantly wanting more control. He finds himself trying to fulfill this ambition at any cost, eventually leading him to his downfall. His hunger for power is insatiable and he succumbs to outside forces, such as Macduff who in the end kills him. For one to truly be a hero they must courageously face the odds, no matter how strong outside forces are. Macbeth did not courageously face outside forces, he was corrupted by them.

Saturday, March 7, 2020


PAPER WRITING SERVICE Paper writing service has become extremely popular as a large number of people is coming back to school in order to receive their degree and have better lives they want. The paper writing service if created in order to help all people who are short of time or not being able to write the assignments they are being given at school. The writers who work at out paper writing service do have over 5-7 years of experience and this is pretty important to all of us. College paper writing may at times be very demanding as the writing assignments are constantly growing. Paper writing services are available to you 24/7. If there any questions, ask customer service to address them and the representative will be able to help you at once. Another important factor is the time. It means that not all people do have enough time for paper writing as there are other important responsibilities like having families and jobs. When you don’t have enough time to finish up your paper, you can ask for additional help from qualified paper writing services and they will be able to do a good job for you.

Thursday, February 20, 2020

Server Roles for Installing Windows Server 2008 R2 Essay

Server Roles for Installing Windows Server 2008 R2 - Essay Example AD CS can be used to create a single or many certification authorities to obtain certificate requests, confirm the information in the requests and the requester’s identity, revoke certificates, issue them, and publish revocation data. AD CS support applications such as secure wireless services, smart card logon, and digital signatures (Kelbley & Sterling, 2010). This role provides a total solution for accommodating and managing high-performance allocated business applications. Here, integrated services like the .NET Framework, COM+, and Web Server Support enhance productivity all through the application life cycle, ranging from design and development up to operations and deployment. This role, (DNS) gives a standard way for relating designations with numeric Internet addresses. With this, users refer to system computers through using easily remembered names rather than a long series of numbers. The DNS services may be integrated with Dynamic Host Configuration Protocol services, eradicating the necessity to add DNS records as more computers are increased on the network. Of the above roles, the Active Directory System would be best installed in the Kudler Fine Foods Virtual Organization. This is can be either the Active Directory Domain Service or the Active Directory Federation Services. This is because the role can enable this organization to install Windows in phases, thus enabling integration of other systems. Based on the networking of a this big organization, (Kudler) the Active Directory System is essential because it can authenticate users to many applications that use one user account, and it can be used on a larger scale, providing each user with virtual services (Laudon & Laudon, 2007). Additions to the Negotiate Authentication package by use of NegoExts, the SSP can be authenticated to negotiate them between Microsoft and related software providers. Such extensions

Tuesday, February 4, 2020

Marketing SLP 1 Essay Example | Topics and Well Written Essays - 750 words

Marketing SLP 1 - Essay Example Location and its current market strength: Best Buy Co., Inc. (BBY) is a company with its stock traded on the New York Stock Exchange (NYSE) and is also listed in the Fortune 100. It is the largest specialty retailer of consumer electronics in the USA and Canada. Its total market share stands at 21% of the market. Its Headquarters are located in Richfield, Minnesota, USA. The company has a few subsidiaries such as Pacific Sales, Magnolia Audio and Geek Squad. The Best Buy Canada subsidiary does not operate its original name. In fact, it operates under the Future Shop label, which has a quite large market share in Canada (Hill, June 2008, retrieved July 2, 2008). Products : BBY sells all categories of consumer electronics – television sets, computers, i-phones, i-pods, mobile phones, digital and video cameras, Blu-ray discs, computer software, video games, DVD players, washing machines, dryers, refrigerators, music and so on. Each store also has a separate department for audio and video equipment. Global operations: Its global network spans Canada, China, Mexico, Puerto Rico and Turkey. The company has plans afoot for further expansion. For example its current network of stores amounting to 1150 in the USA will expand up to 1400 by the end of the current year. It’s planning string of acquisitions in the UK in 2009. For instance it will buy up rivals like Kesa Electricals and DSG International to position itself with a strategic advantage over other competitors. Chinese market: In June 2006, the company negotiated a deal with Feidiao Electrics Co. Ltd., in Shanghai to buy space on one of its buildings at a cost of $31.25 million. This figure includes the cost of decoration and outsourcing. Electronics retailers in China responded to this news with their own marketing tactics. Right now, despite Best Buy’s international presence Chinese electronics retailers have not fallen far behind in competition and sales revenue. Yongle which has nearly 50% of

Monday, January 27, 2020

Benefits For Children When Individual Needs Are Met

Benefits For Children When Individual Needs Are Met Rohan Dawson All Children are individual, having different interests and learning in different ways. As practitioners, we must recognise this and adapt so that children become happy and confident individuals who are willing to learn. Just as we all have our own unique fingerprint; we also have our own unique personality and needs. The ‘Development Matters in the Early Years Foundation Stage Document’ shows that although there is an expected development range, because all children are unique, expected development ages often overlap. The sequence of development shows that children will develop skills in a particular order learns to walk before they can jump, but because the rate of development is different in every child, some children will learn skills earlier than others. It’s impossible to say that by a certain age all children will meet certain criteria. We need to assess and understand each individual child. Factors affecting development may include:- Family background – children have different levels of interaction, opportunities and experiences. Illness – long stays in hospital may affect social skills. Disability – needing 1-1 support or special equipment to carry out certain activities. The ‘Phillipines Multigrade Teachers Handbook’ found on the website defines the need of children †¢Ã¢â‚¬ËœChildren are unique – no two are the same. They must be understood by their parents and teachers in their uniqueness and their individuality must be respected.’ From the planning we do, each child will benefit in their own way from these activities. Planning an activity where all children must take part at the same level will only deter children from learning – it may be too difficult for some or too easy for others and neither child will enjoy taking part. A three year old who doesn’t sit still will not learn if the game or activity is too long and they are expected to sit and listen for long periods of time. Instead, by getting to know the children and planning activities which are relevant, it will keep them engaged and help them to achieve their next steps. As well as planning activities, we need to think about how we communicate and guide them through the activity. By asking questions dependent upon their learning needs, the outcome is they have all participated in the game and made steps towards their learning journey. e.g a number activity – recognising and naming number 1-5 Some children will be able to name some numbers. Others may be able to match a number. Children in the same group who already have this knowledge could be asked â€Å"can you find the number 1 more than/less than?† The outcome is they are all taking part and have a sense of achievement, but at their own level. Activities become meaningful to each child and in turn they become successful and willing learners. Within Early Years, children learn through play. A variety of activities must be on offer. Some children are very confident holding a pencil and drawing detailed pictures. Others may draw a picture resembling a scribble in a small tray of sand using their finger but will be able to tell you what it is. Both activities are important to that particular child. These children have had their needs met by being able to scribe their imagination in different ways and will have a sense of achievement so they can move onto the next stage. Although practitioners can plan most of the activities within the environment, it is important to listen to the children. What are they interested in? Can this be the next topic for the Nursery or something to make that day? Whichever it is, by listening to their interests they will feel valued and will learn from both your interaction and by other children joining in the play. Treating children as unique individuals and building up positive, caring relationships not only helps them to become willing learners, but also confident people throughout their lives. They will feel that they are being listened to and will be willing to have a go at tasks that are initially challenging. They will become sociable and have positive relationships with their peers. Describe How the Principles of Anti-Discriminatory Practice can be Applied in Practice Before we can practice an anti-discriminatory environment, we must understand what ‘discrimination’ means. The Oxford Dictionary states:- Discrimination make or see a distinction as a basis for unfair treatment. Whatever our personal points of view are, we must ensure they are not practiced within the Nursery environment and we work towards all children feeling safe and secure . Article 31 of the ‘United Nations Convention on the Rights of the Child’ says All children have a right to relax, play and to join in a wide range of activities We must give all children the opportunity to be included in all activities whatever their race, religion, ability and gender. They should receive the support needed to reach their full potential, whether this is providing special equipment or receiving support to work towards the activity objective. In practice making all children feel welcome and valued can be done in a number of ways:- Greet all children coming into the environment in a warm and friendly manner. Use their names, making sure the pronunciation of their name is correct. Arrange the Nursery so that all areas are accessible to all the children. If a wheelchair is used, can the child manoeuvre themselves to access all the play and amenity areas? Respect allergy issues. When planning a baking/cooking activity, consider the ingredients being used to ensure those with allergies can still participate. Also think about practicalities at snack/lunch time. Arrange tables differently so that the risk of an allergic reaction occurring is minimalized. Make this the norm, even if the child is not there so that other children do not discriminate. Celebrate all cultural events, not just those of our own religion or religion of the school. Eg. Diwali or their own way of celebrating birthdays. These should not just be celebrated at the time the child is in Nursery but all the time. Parents coming into the practice are a good way to teach children about different religious events, bringing in costumes/food and talking about how they celebrate and what it means to them. Offering a wide range of toys and activities, encouraging both genders to participate. Don’t discriminate if a boy wants to dress in girls dressing up or a girl wants to play in what is primarily a boy’s activity area. All adults, whether staff or visitors should be good role models, behaving in a professional manner to all children. By carrying out all these practices, children and families from all walks of life will feel welcome, valued and respected, both inside the Nursery and within the school community. Children will build positive relationships. It will help to stamp out discrimination as children will learn to value and understand each other. Describe Why It Is Important to Plan Activities that meet the Individual Needs of Children As all children are unique, we must support each child to reach their learning goal. To do this we need to follow the ‘Observation, Planning, Assessment’ cycle. The first thing to do is plan activities to help us to assess the children. Having a general theme within the environment, with lots of activities around this theme helps us to understand where each child is now, in the different areas of development. Eg. The theme is ‘Humpty Dumpty’. The activities and their assessment outcomes might include:- Can they join in the rhyme? Or say the word at the end of each line? Colouring sheets – How do they hold the pencil and with how much control? Can they draw Humpty Dumpty on top of the wall? Cutting activities – cut around the brick or Humpty Dumpty to stick on the wall. Are they able to operate the scissors with good control? Can they build a wall using bricks? Can they name the shape of the bricks and Humpty. How many bricks did they use to build the wall? As well as having a planned theme to assess key areas, lots of play areas must be on offer eg. Water, sand, story and tinker table This helps us to observe the children in ‘free play.’ Which area do they spend a lot of time in? Do they move around Nursery independently or stay in one area? Do they play on their own or initiate play with others? How do they play with the toys? Because children are observed during free play, they do not know the assessment is taking place and do not worry about the outcome. By making observations in different ways we can assess their current knowledge, abilities and how they play. We can understand their stage of development in the different ‘Early Years areas.’ Personal, Social and Emotional Development Physical Development Communication and Language Literacy Mathematics Understanding the World Expressive Arts and Design Their ‘individual next steps’ can then be formed to help them develop new skills and achievements. As the cycle starts again, so does the planning. Activities can be planned, which can be adapted so they are relevant to each individual. Planning also ensures the right equipment is available so that all the children can take part. By playing with or leading an activity, we are helping the child to learn and meet their next stage of development. Continual observations and assessments are made, making sure they develop their learning and skills. Explain how the Practitioner can Promote Children’s Physical and Emotional Wellbeing within the Early Years Setting Within the early years setting, children need to feel safe and secure. For some, they may have not been away from Mum or Dad before and the initial experience can be traumatic. Parents also need to know that their child’s physical and emotional wellbeing is paramount to the practitioners. A number of strategies should be put in place:- Each child to have a key worker. The child will feel secure if they have a familiar adult they can play and communicate with. The Key worker will work 1-1 with the child introducing them to new activities and experiences, helping them to make choices, giving them encouragement and praise. A Keyworker is also important for the family, as this is often the first person they come into contact with and can share their child’s knowledge, interests and concerns. Helping children to understand their own feelings and those of others. Talking about why they are feeling how they are. Talking about the effect their own actions have on others. Giving space in the environment where children have the space to play with the toys and concentrate on activities. Be good role models to create a relaxed and happy atmosphere, where other children are also happy in their play. Encouraging children to take risks, which are appropriate for their age. With support children will try new experiences. Having rules and boundaries within Nursery. Children learn and feel safe when they understand that rules are in place and they understand the consequences if these are constantly not adhered to. Making sure all toys are safe and in good repair. Encourage physical play – playing outside, helping to tidy up, acting out nursery rhymes/songs. Eating healthily – Offering fruit and milk/water for snack. If we can take these things on board, each child will grow to feel safe and happy. ‘Supporting Every Child’ section of the ‘Every Child Matters’ Document states:- All children have the right to:- Stay Safe Be Healthy Enjoy and Achieve Make a positive contribution Achieve economic well being By treating each child as an individual, they not only become successful learners who want to work hard and achieve, but they will also be confident in their relationships, with adults and their own peers. Whatever role they take, they will feel valued and their full potential will have been reached.

Sunday, January 19, 2020

Decision-Making Model Essay

The human decision-making process has been described by the development of several frameworks. The alternative for the maximize utility of the decision is selected by a fully informed, as well as, knowledgeable decision maker in the Rational Model. A satisfactory decision alternative is sought by the decision maker due to the causes of time, information, and space constraints according to the Bounder Rationality Model. It is hypothesized by the Organizational Model that available procedures are used by the decision maker for the solution of problems of decisions in a continuously updated organizational memory. Conflicting values and interests are confronted by the decision makers in the Muddling through Model, and an incremental improvement in the outcome is achieved by the selection of alternative with minimal organizational changes. An intermeshing of problems, solutions, and decision maker interest are represented by decisions that are forced by social and political factors in an anarchistic environment according to the Garbage Can Model. The criteria are met best by the identification of alternative with the use of relationship that is made between the criteria, events, and alternative by the decision maker in the Classical Decision Theory Model. During the selection process, conflicting constraints can be confronted by the decision maker, as intangible or tangible criteria would have to be dealt in uncertain events. The situation is assessed, a single alternative is generated and evaluated, and alternative for a satisfactory solution of the problem is selected by the decision makers according to the Naturalistic Decision-Making Model. Outcomes of the decision-making process are focused by some of the proposed models like Classical and Rational Decision Theory formulations. A limited set of decision activities is highlighted by other models like Bounded Rationality Models and Naturalistic Decision-Making Models. A comprehensive and integrated view of decision-making has been offered by none of the proposals. In addition, not all the situations of the decision-making can be applied with any formulations of these proposals. For instance, operational and tactical decisions can be applied with the Organizational Model. However, strategic decisions cannot be applied with this model due to incomplete understanding of the problem, as well as, limited availability of the knowledge of the problem. In this regard, the most popular model of the human decision-making process has been the three-phase paradigm of design, intelligence, and choice by the Simon. Virtually, all other proposed frameworks have been implied by this most general paradigm. However, an implementation phase of the Simon’s formulation has been concluded with the expansion of such scrutiny. Reality is observed by the decision maker during the intelligence phase. A fundamental understanding regarding the existing problems, as well as, new opportunities is gained by the maker. In addition, the general quantitative and qualitative information is acquired by the decision maker for the addressing of different opportunities, as well as, the problems. In the design phase, a specific and precise model is developed by the decision-maker, by which, the discovered problems and opportunities are examined systematically. Decision alternatives, uncontrollable events, criteria, and numerical, as well as, symbolic relationships will be consist in this model. The ensuing choice phase constitutes of the generation of recommended actions from the evaluation of the specified alternatives by the usage of explicit models logically. The analyses and recommendations are pondered by the decision maker during the subsequent implementation phase. In this regard, the consequences are weighed, and sufficient confidence is gained in the decision-making process. In addition, an implementation plan is developed, financial, human, and material resources are secured, the plan is put into the action. After the implementation of the final choice, the new reality should be observed by the decision maker. In addition, intelligence, design, choice, and implementation should be regarded and followed by the decision maker. Moreover, the need for revisions at preceding phases might be suggested by the phase’s analyses. For instance, adjustments of the previous design might be necessitated by the analyses during the choice. Conceptually, individual or group decision-making is applied with the decision-making process in the same manner. In practice, the communication-intensive aspects of cooperative problem solving must be accommodated by the group decision-making. In addition, voting, ranking, rating, and other consensus-developing methodologies should be supported by the usage of structured techniques. Group and organizational collaboration support should be provided by the development of this consensus. Decision-making model can be operated by the use of a variety of measures. Outcomes are dealt by some measures, and process outcomes are involved by the others. Positive decision outcomes can include: Increases in returns, costs reduction, and increment in the flow of information are some of the examples of the gains in the performance of the organization. When the understanding of a person regarding a current problem, as well as, its solution is developed, the decision-maker’s maturity develops. In addition, the improvement of the general problem-solving skills also results in the maturation of the decision-maker. Objectively, recording can be done regarding the number of opportunities, problems, as well as, alternatives. Experts, as well as, person’s evaluations can assess such efforts and subjective assessments. In expert’s evaluations, practice would be observed by the experienced decision makers and the examinee’s efforts will be rated. In this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the purpose of guidance. In some decision-making situations, the improvement of the organizational performance becomes impossible due to the competition, internal restrictions, external constraints, and several other factors. Under these circumstances, the main decision outcome will be the learning, training, and various other beneficial side effects during the maturation of the decision maker. Process Enhancements in the ability of a person or group are involved in the process improvements for the implementation of the phases and steps in the decision-making process. Experts, as well as, person’s evaluations can assess such efforts and with the help of subjective assessments. In expert’s evaluations, practice would be observed by the experienced decision makers and the proficiency of the examinee during each phase and step of the decision-making process will be rated. In this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the purpose of guidance. The use of accounting tools is involved in the process tracing, in which, the decision aid is embedded for the recording, as well as, reporting of the actions of the examinee during the decision-making process. In addition, the process enhancements may be manifested through: The time that is needed during the structuring of the problem by the user is reduced in a hike in personal efficiency. In addition, in a given time period, the number of alternatives is increased during the evaluation of the user, which is also an example of the hike in personal efficiency. The time of the decision-making is reduced, and the amount of pertinent information is increased from the decision-making is an improvement in the personal productivity. Objectively, recording can be done regarding the time and number of evaluated alternatives. Expert, as well as, direct self-evaluations by the activity of an individual or group can assess the amount of pertinent information, wisdom, and knowledge, that is, subjective assessments. In any particular management situation, more importance might be given to the support for some phases, as compared with the support for others. The process should be improved for at least the relevant phases by a given aid in the decision-making process. The decision outcome and process measures have been summarized in the Table 1. In addition, the measurements have been obtained by the available approaches, which have also been summarized in the table. As such, a series of guidelines has been offered by the table for the operation of the decision-making process. For instance, the implementation phase of the decision-making process consists of confidence and commitment of the decision maker. The performance of the decision maker during these steps is measured by the process tracing, expert ratings, and directed self-evaluations, as indicated by the Table 1.

Saturday, January 11, 2020

What is Rebranding?

What is Rebranding? Rebranding  is the creation of a new name, term, symbol, design, or combination thereof for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand's logo, brand name, image,  marketing strategy, and  advertising  themes. These changes are typically aimed at the  repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand  upmarket.However, the main reason for a re-brand is to communicate a new message for a company, something that has evolved, or the ‘new board of directors’ wish to communicate. Reasons for Rebranding Proactive Rebranding: Sometimes a company sees a reason to rebrand to seize an opportunity or thwart potential threats in the future. Proactive rebranding might happen in the following situations: * Predict ed Growth: When a company is preparing for expected growth, particularly international growth, it might rebrand products and services into a consolidated brand. This is often done for consistency and to save money over time.This type of rebranding is also done when a company simply needs to create a greater sense of brand unity across its business. * New Line of Business or Market: When a company enters into a new line of business or market that is not cohesive to the existing brand identity, a rebranding might be in order. * New Audience: When a company wants to appeal to a new audience, a rebranding might be necessary. Keep in mind, the rebranding might not require an actual name or logo change. * Relevancy: When a company realizes its brand is losing relevancy in consumers’ minds, it might be time to rebrand.The Yellow Pages rebranding is a perfect example. With the use of printed Yellow Pages directories declining, Yellow Pages rebranded to YP and began to focus more atte ntion on the digital space making it significantly more relevant. Reactive Rebranding: Companies could also rebrand in reaction to an event that is so significant that the existing brand must be changed. For example, reactive rebranding might happen in situations like the ones listed below: * Merger or Acquisition: When companies merge or acquire other companies, rebranding is often required. Legal Issues: There are a number of different legal issues that could cause a company to rebrand. Trademarks are often at the root of these rebranding examples. Hence, it is imperative to conduct an exhaustive trademark search and obtain the trademark rights to your brand name before you launch it. * Competitive Influences: Sometimes a company’s competitors’ activities can be the catalyst to a rebranding. When a competitor renders your brand useless or dated, a rebranding could help you regain a foothold in your market and give you the facelift you need to effectively strike back. Negative Publicity: When the image of the corporate or the brand has been tarnished by a sudden happening or more so, a crisis that has arisen, companies adopt a rebranding marketing strategy. The mistakes when while rebranding 1. Do not rely only on history: Rebranding well means staying relevant. Assumptions made when the brand was established may no longer hold true. Analyze changes in target markets when exploring opportunities for brand expansion, repositioning and revitalization.One must try and evaluate current market conditions before finalizing a rebranding exercise for the brand. However, one must ensure that the core offering is in line with the initial offering, the essence could be the differentiator. 2. Thinking the brand is the logo, stationery or corporate colors: The brand not only encompasses these elements, but also customer perception and experience to quality, the overall look and feel of the brand, customer care, retail and web environments, the tone and voice of communications, and more.One must ensure that the new image, thus to be communicated, touches upon all the aspects of the brand. 3. Navigating without a plan: Effective rebrands rely on a creative brief to keep everyone focused as the project progresses. Include sections for a situation analysis, objectives, target markets, budget and resources, timeframe, point person, known parameters, approval structure, stakeholders and metrics for assessing results. 4.Refusing to hire a branding consultant without industry experience: It’s ok to consider an agency that hasn’t worked in your specific industry before. Sometimes it is ideal – especially if you’re serious about a turnaround. Smart companies recognize the value of a fresh perspective. 5. Not leveraging existing brand equity and goodwill. Dismissing brand equity when rebranding alienates established customers, while unnecessary overhauls can irreparably damage a brand’s perception.Consider the n eeds and mindset of the target market carefully before digging into the process. Sometimes a small evolution – or a new coat of paint – is all that’s needed to rejuvenate and make a brand relevant. 6. Not trying on your customer’s shoes. Simply calling your own 800-number or receptionist may reveal challenges customers face and inform your rebranding strategy. Take the time to navigate your own website, buy your products and return something. Better yet, ask a friend or family member to do so and learn from their experiences