Starbucks Case Essay Example | Topics and Well Written Essays - 500 words

Starbucks Case - Essay Example Starbuck has been seen using the Horizontal Integration variable in many of their strategic acquisition, joint undertakings, and partnerships. The use of Vertical Integration constituted one of the key success factors for the success of the firm. The company has integrated backwards in opening many coffee roasting plants; and in the same way, integrated forward in controlling the distribution chain of its products. Such segmentation variables enhanced the growth of the company form a simple shop in Pikes Place Market in Seattle to an international company with sales turnover of more than $2.1 Billion. It has acquired market in more than thirty countries for the past 21 years. The success of the Starbucks can be attributed to their name branding. In addition, getting in contract with TAZO tea and Albertsons, and introducing new products into the market greatly contributed to its growth (â€Å"Starbucks: Just who Is..†). The Starbucks brand experience has changed over the time. Customers now see Starbucks as a place to grab a quick cup of coffee with them to their office. The customer behavior has changed a lot for the recent years. The Starbucks has utilized the principles of market targeting in order to keep up with the changing consumer preferences. Such changes evolved within the firm constituted for a change in the Starbucks experience. The brand experience is the ‘soul’ of a firm in its successful operation. Besides, the firm’s willingness to be a part of a social setting also plays an important role in its operation. On the other hand, some of Starbucks customers have changed over the time; because they might not be feelin g quite comfortable with the new strategies of target marketing. And they might not be feeling quiet good about paying heavy prices for the new Starbucks experience. The Starbucks accomplished

Case study Tetra Tech EC and risk management case

Tetra Tech EC and risk management - Case Study Example The Task initiation Procedure was quite instrumental in ensuring that this happens. The most important factor that makes Tetra Tech successful in risk management is prior planning. Implementation of Tip ensures that all the potential risks are identified and the cost and ways of mitigating these risks created. This goes together with the fact that the company would inform its clients of all the potential risks involved and created a room for negotiation if after digging up the conditions were not as anticipated. This ensures that the company is able to share the risk of unpredicted conditions with the clients and thus reducing its losses. This was unlike in the previous situations where the initial contract was bidding all the way even when the conditions were observed to be worse than anticipated. In the lesson learnt portion, it has been stated that it is not important to write lesson learnt in writing as it makes them as discoverable. I think this is a statement of failing to acknowledge mistakes and errors that may have been made. This is very dangerous as it may lead to a repetition of the same mistakes. Mistakes are supposed to build up ones experience that makes them more competent to deal with future obstacles. Don Rogers can manage the lesson learnt through making his subordinates understand the importance of using past experience in solving future problem. This would be through creating a record that shows past and present performance with an analysis of what made it succeed or fail. Recommendations on how the limitations should be mitigated should then be given. In cases where a project succeeded, the factors that led to this success should be identified and ways in which they can be made to work better be analyzed. This would lead to the creation of a list on what to do and what not to do when dealing with a certain situation. In my view, Don Roger had done a

Memo Spiderman Essay Example for Free

Memo Spiderman Essay For this assignment I have chosen Spiderman. In the last movie of the trilogy, Spiderman turns into the Dark-Spidey by a symbiote that enters into his body and changes him.  When the symbiote attacks Peter Parker he at first feels more powerful. He turns black and acts without judgment. People still see him as Spiderman, so his new personality runs his body and runs the town he is supposed to be helping. Mary Jane and others start to notice the changes in him and alienate themselves from him. Eventually he returns back to regular Peter Parker and Spiderman. Normally Spiderman’s actions would just seem like a hiccup in his judgment. However, using the psychodynamic theory to analyze his actions, there would be a better explanation for his changes. Using the concepts of Id, Ego, and Superego, the levels of Spiderman can be explained. Spiderman helps everyone in the city and with good intentions. He follows the rules, but still acts as a superhero. Spiderman in this case would be the Superego of Peter Parker. In the psychodynamic theory, a superego purpose is to uphold the moral rules of the social world. However, when he changes into the Dark-Spidey he lets out his Id. He acts out. Dark-Spidey wants to run the city for his own pleasure and does not think of others. In a Freudian perspective, the Id is a pleasure seeker. Peter Parker does not act out by any means. He works as a regular reporter for the Daily Bugle. Parker would be the Ego, by acting in accordance to the constraints of his life but still balancing his Id and his Superego. Although this example is completely fictional, this portion of Freud’s theory applies very well and makes sense. Most people will eventual let out their Id out, because they go for what they want when they want it. The theory cannot be tested, but fluxes in people show that the Id, Ego, and Superego do exist to some extent.

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay The horrorthe horror, these were the words that echoed in my mind after experiencing Joseph Conrads Heart of Darkness and Francis Coppolas Apocalypse Now. Together, both pieces have several parallels; this is largely due to the fact that Coppolas Apocalypse Now is actually an adaptation of Heart of Darkness. While the films story mimics Conrads tale with its general plot points, there are also many differences. While the characters of both Heart of Darkness and Apocalypse Now parallel one another in their natures, this is also where their distinct differences lie. The Accountant in Heart of Darkness is only one of the countless characters that are in Africa with absolutely no purpose; his attire is always kept at its best and it appears as though his only accomplishment was teaching an African woman to clean his garments, treating her as a servant. To parallel with The Accountant, in Apocalypse Now, Kilgore is also viewed as a purposeless character. Kilgores sole purpose is to surf, yet somehow he manages to avoid death and even injury in the most treacherous places, causing his focus on the war to be nonexistent. Marlow in Heart of Darkness and Captain Willard from Apocalypse Now both have this mission of finding Kurtz, the man known as god; the man known to be as hollow as a barrel; the man to be found. In Heart of Darkness, Kurtz is the chief agent at the ivory companys Inner Station at Stanley Falls. This so known hallow man is much taken back by the power that he has over the natives, starting out in the Congo attempting to give the natives better lives, these people learn to worship his ways. Due to his good intentions of helping these natives, he becomes isolated from his own civilization and is left to be on his own; he begins to retreat into a state of brutality. This clearly epitomizes that the basic human nature of Heart of Darkness is usually drowned out by the light of society. We can also see here that civilization is only superficial, in the way that the natives were more civilized then Kurtz himself. Marlows relationship with Kurtz after finding him begins as a professional one, but as we see when the story unfolds, Marlow slowly begins to identify with Kurtz, and by the end of the book we can see that Kurtz is what Marlow could have been and that Marlow is what Kurtz used to be. The two men see themselves in one another, a hard but interesting thing t o experience. Within Heart of Darkness and Apocalypse Now, the use of light and dark are both dazzling and unbelievable. The representation of light, dark black and white is embedded throughout the account of Heart of Darkness. In general, the symbolism of darkness usually implies evil or some type of mysterious unknown. Yet in the book we see that darkness is used as a symbol for truth, where the light is seen as a falsehood. The truth that Marlow discovers is within him, lying in the darkness. The truth was physically found for him in Congo which was known as the darkest spot on the map. With that specific example of how symbolism has been reversed, we also look into the light. The light comes from the civilization, also seen as a source of falsehood as well as being a form of dark business. The symbolism of white and black in Heart of Darkness is most apparent when it alludes to cultural and race; the white people being the lying, evil, civilized community, and the black natives being enlighten ed, good, and savages. The alternating lighting in many of the scenes of Apocalypse Now, specifically in the Do Lung scene symbolizes the insanity of the Vietnam War. Here we see that no one knows why they are really there, what is real, what is not, or where exactly the real evil is. Towards the end of the film, after Willard has killed Kurtz, we see Willard purposely placing half of his face in the shadow. This use of cinematography shows that he had united the two ideals; that of the military from which his mission spawned from the light, and the moral, yet uncompassionate ideal of Kurtz and the darkness of the jungle. Another comparison that can be made between the two is the fact that they both have rivers, not the physical part, but the symbolic importance of these rivers. In Heart of Darkness, the Congo River is essential to the plot of the story, and is also essential to the Europeans in general when dealing with Africa. The river was the only means of travel for the Europeans to be able to get into Africa. In regard to the light and dark aspect, the river did not allow of efficient movement upstream, reflecting on the difficulty in Marlows journey within himself, and this struggle that he faces toward obtaining the truth. On the other hand, Marlow was capable of moving easily downstream, making his return to civilization easier and basically effortless. In Apocalypse Now, the Hung River is where we turn towards truth, a struggle with the events escalating in their level of severity and confusion. This river brought only madness and was a path to enlightenment, with every path to enlightenment , sacrifices were made and there would always be pain to overcome. When it comes to noticing differences between the novel and the film, the most obvious one would have to come with the usage of drugs in Apocalypse Now. Heart of Darkness didnt have a hippie-surfer character that was always tripping on acid. It didnt have a man named Chef who wore a sailor shirt and smoked dope constantly. To me, the most surprising aspect of Apocalypse Now was that Lance, the surfer, survived throughout the entire ordeal, proving that during the release of the film, drugs were seen as good. I believe that Timothy Leary intended to use the film to explain how marijuana, shrooms and acid unlocked the key to immortality. This is probably the most apparent difference to me in the two, we see that Apocalypse Now was very interested in promoting to use of drugs while Heart of Darkness never went to that level. In addition to the rivers, and drug use, the idea of imperialism is only found in Heart of Darkness. The imperialism had a huge effect on the race relations in the novel; it is from this and also with civilizing the natives that the criminal neglect of the Company resides and is acceptable. The closest we get to anything like this is Apocalypse Now would be in the slaughter of the Vietnam Cong during the war. The ties between Conrads Heart of Darkness and Coppolas Apocalypse Now are unmistakable. From the Congo River in Africa to the Nung River in Vietnam, Conrads ideals are not lost. In both, the ideas of good versus evil and symbolism of whiteness and darkness are all apparent. While there are many similarities between the two, as discussed there are many differences, from the usage of drugs to the descriptions of rivers. Heart of Darkness, Apocalypse Now, from one came the other, there are two dont you see? Together, both pieces have countless parallels and we see that if it werent for the distinction of time, we would be unable to determine which came first. These parallels intrigue the reader or the viewer to want to engulf themselves into the depth of the other.

The Impact of Bad Habits on My Life Essay -- essays research papers

The Impact of Bad Habits on My Life It is very hard for people to accept their mistakes, but the hardest part is to correct them since no one is perfect and it might take some time as well. Some people think they are too perfect in life; unfortunately, I am one of those who believe it. However, thinking that I am a perfect person does not make any harm to people, but, when I come back to reality and see things around me from a different point of view, I realize that are my bad habits the ones hurting my family and friends. Therefore, being always late, being lazy, and drinking heavily has marked my family and friends deeply, causing on me a bad reputation and a bad person in life. First of all, being always late has caused me so many problems, not only with my family and friends but ...

Bernoulli Principle Essay -- essays research papers

Airflow over an airfoil Flight is one of the most important achievements of mankind. We owe this achievement to the invention of the airfoil and understanding the physics that allow it to lift enormous weights into the sky. All flight is the result of forces acting upon the wings of an airplane that allow it to counteract gravity. Contrary to popular belief, the Bernoulli principle is not responsible for most of the lift generated by an airplanes wings. Rather, the lift is created by air being deflected off the wings and transferring an upward force to those wings. The most important factor in determining the lift generated by an airplane is the angle of attack. The angle of attack is the degree measure from the horizontal that a wing is elevated or declined. When the angle of attack is between 1 and 20 degrees, the most lift is generated. To find the lift generated by a particular area of wing in a standard airfoil shape, a teardrop with the fat end facing forward, the equation L=Cl 1/2 (pV2)S. Cl is the lift coeficent, which is determined by the shape of the airfoil and the angle of attack. P stands for the air mass density, V for the velocity of the air passing over the wing, and S for the area of the wing when viewed from above or below. As the air flows over the wing producing lift, it grabs onto the wings surface and causes drag. Drag can be measured by the equation D=Cd 1/2 (pV2)S, much like the lift equation. The drag coeficent Cd is found, again, by determining ...

World climate change

IntroductionThe ambiance and interact with each other, the Earth changes the orbit, volcanic eruptions and the energy received from Sun alterations – these are consequences of the universe clime alteration. Over 100 yeas ago, people had begun firing coal, gas and oil, which lead to climate alteration and causation nursery consequence and planetary heating. As a consequence of the human activities the emanation of nursery gases, such as C dioxide, azotic oxide and methane, influence on planetary heating and leads to atmosphere that known as â€Å"greenhouse effect† . Merely because of combustion of fossil fuels, every twelvemonth over 30 billion metric tons of C dioxide go oning emitted to atmosphere and even 7 billion metric tons to boot go oning to breathe by deforestation activities. Increasing concentration of C dioxide in the ambiance can increase planetary temperature to 7A °C and influence on the planetary biggest ecosystems to resistless recession. For comparin g, increasing temperature to 2A °C can take to disappearance of 20 – 30 % of species. The nursery gases – azotic oxide and methane are increasing by human activities as good and have less powerful nursery consequence than C dioxide. Methane produces on topographic points such as landfill sites, favored bogs and besides in the backbones of domestic animate beings. Amount of azotic oxide is increasing by N fertilizers being used in agribusiness. During the last 20 – 30 old ages the Arctic has been heating twice than remainder of the universe. Land – ice and snow screen is decreased, during this period, which effects the land heats faster than sea. This heating leads to conditions that Northern Hemisphere is warming more than Southern. In fact, sea degree is rises, because of ice thaws, when warming clime cause that H2O from melted glaciers flows into the oceans ; and thermic enlargement – when warming clime leads to warming H2O in ocean, which is cause sea degree rise.The Kyoto understandingIn 11 December 1997 in Kyoto, Japan was adopted and in 2005 entered into force the Kyoto understanding – international understanding – Convention on Climate Change. In the Kyoto understanding set marks for 37 industrialized states and the European community to cut down nursery gas emanation. Harmonizing to the Kyoto understanding, the states should accomplish marks through national steps and offers three market based mechanisms for it ; emanation trading, clean development mechanism and joint execution. Emission trading or the C market is administrative control of emanation. All parties of the protocol accepted mark to restrict or cut down emanation. Just because of C dioxide chiefly is the chief nursery gas, that ‘s why C now traded like other merchandises. The clean development mechanism allows to a state with emanation decrease or restriction committedness to work on emanation decrease undertakings in developing states. Joint execution allows to a state with emission restriction or decrease committedness from emanation decrease or remotion undertakings to gain emanation decrease units. Harmonizing to the protocol, emanations of states have to be monitored and all these records should be kept. The chief aim of the Kyoto protocol is to cut down corporate emanation of nursery gases by 5 % in comparing with twelvemonth 1990. The emanation mark for each state should be achieved by 2008 – 2012 old ages. The Kyoto protocol is the first measure in planetary decrease of emanation and stabilizing of nursery gases.The causes and effects of clime alterationThere are exist two classs of clime alteration causes: natural and human-made. Presents, scientists in the universe concerned about clime alteration are speed up because of human activities. Natural clime alteration causes. Climate on the Earth changed through influence by natural causes like orbital alterations of the Earth, volcanic eruptions, solar fluctuations, ocean current etc. Volcano eruptions lead to elimination of sulfur dioxide, dust, ash and H2O vapor to the ambiance, which is influence the clime by increasing planetal coefficient of reflection that causes atmospheric chilling. The chief constituent of clime is the oceans. Huge sum of heat moves across the Earth by ocean currents. The sea surface pushes horizontally by air current. Deep ocean H2O moves in way from the poles to the equator and motion of warm H2O back from equator to the poles. The poles would be colder and equator warmer without this H2O circulation. The atmospheric concentration of CO2 determines by the ocean H2O circulation. Changes of the Earth orbit: The tilt alterations of the Earth may take to little but of import clime alterations ; more jousts leads to warmer summers and colder winters and less jousts leads to colder summer and heater winter. This sort of little clime alterations thereby produce ice ages. Solar fluctuations: Small alterations in solar system can take to climate alterations. Scientific surveies demonstrate that clime alterations occurred in the past by solar fluctuations. For illustration, the Little ice age between 1650 – 1850 triggered by solar activity decreasing. However, solar fluctuations can non do planetary heating. Measurements, which were done in the early 1980-s showed that the entire sum of solar energy making the planet decreased of 0,1 % in the period merely over 18 months. Some of scientists tried to happen nexus between clime alteration and maculas. Sunspots are magnetic storms, which are seen dark countries on Sun. However, scientific researches showed that maculas prevented energy of the Sun from go forthing its surface. Human causes of clime alteration. Scientific grounds of the Intergovernmental Panel on Climate Change ( IPCC ) shows that human activities lead to climate alteration and influence on planetary clime. The chief ground of human activities that lead to climate alteration is the combustion of fossil fuels ( oil, coal and gas ) and deforestation. Fossil fuels like oil, gas and coal are resources of energy to bring forth electricity, run vehicles and as a consequence of it the big sum of C dioxide, methane and azotic oxide have been emitted to the ambiance. The chief causes of clime alteration in the UK are: 4 % C emanations from industries ; 7 % from agribusiness ; 21 % from conveyance ; 65 % from energy generate procedure by the use of fuel. The beginnings with the biggest sum of emanation are conveyance, air travel and use of energy in families. Harmonizing to the IPCC, the three chief causes of the nursery gases addition are land usage, fossil fuels and agribusiness. Agriculture has important influence on clime alteration by production and release nursery gases. Agriculture cause clime alteration by alarming land screen of the Earth, which leads to act upon on ability to absorb and reflect the heat and visible radiation. The combustion of fossil fuels, deforestation and desertification are the chief beginnings of C dioxide emanation. Deforestation leads to construct up more CO2 in the ambiance. We know that trees absorb CO2. Cuting down rainforest leads to increasing CO2 in the ambiance by 17 % . The recent study of the IPCC says that temperature on the Earth in the period of from 1906 to 2005 has increased by 0.74A °C and temperature are continue to increase. The mean temperature of the Earth is 14 A °C. In instance of natural nurseries consequence did n't be, the mean temperature would be minus 19A °C. A assortment of gases causes greenhouse consequence. The important part for it makes H2O bluess. CO2 – followed by H2O bluess, causes the content of nursery gases in the ambiance. Current concentration of CO2 in the ambiance is 385 ppm. Before of the industrialization, it was – 280 ppm. Air analysis from ice cap of the Antarctic showed that air contained CO2 more than remainder of gases and than in the all period of 650000 old ages.Consequence of clime alterationNowadays people can detect effects of planetary clime alteration on ambiance, human wellness, agribusiness, economic etc. Ice on lakes and rivers interrupting up earlier, glaciers have been shrunk, trees blooming earlier, some types of animate beings and workss are shifted. Climate alteration effects were predicted by scientists in the yesteryear, which is go oning: sea degree rises faster and longer, sea ice is loss, more intense heat moving ridges. Scientists rather confident about lifting planetary temperatures for decennaries, which have been caused by nursery gases from human – made activities. Harmonizing to the IPCC, clime alteration consequence will be vary in some parts over clip, which is depend on the abilities of environmental and societal systems for version and extenuation for alterations. IPCC says that lifting of planetary temperature by 1-3A °C in comparing with 1990 will consequence beneficially on some parts and detrimentally on others. These conditions will consequence economic state of affairs of states as good. Some of planetary clime alteration impacts on parts are following:Europe Risk of inland inundations are increasing, coastal implosion therapy and eroding from inundations are increasing and sea degree is lifting, snow screen and winter touristry is reduced, glaciers in mountain country is retreats, harvest productiveness decrease in southern EuropeAsia In south, east, sou'-east and cardinal Asia predicted decreasing of fresh H2O by the 2050, coastal countries under increasing hazard of implosion therapy, therefore decease rate from inundations and drouths can be increased in some parts.Africa Water emphasis traveling to be increased by 2020, outputs from rain-fed agribusiness in some parts can be reduced by up to 50 % by 2020, badly impact can be on agribusiness production.North America In the western mountains of North America snowpack is diminishing and therefore, outputs of rain-fed agribusiness of some parts is increasing, strength, continuance and frequence oh heat moving ridges is increasing in metropolissSouth America In eastern Arizona tropical woods replacing bit by bit by Savannah, in some tropical countries species extinction leads to the important hazard of biodiversity loss, impact on agribusiness, H2O handiness and energy coevals.Skeptics and lobbyist about clime alterationHaving talked about clime alteration the most likely to run into skeptics, who denies climate alteration effects by seeing confederacy of grant – hungry broad scientists, or rely on viing theories, or see climate alteration as misrepres entation from authorities. All brief information on causes and effects of planetary clime alteration shows important hazard for the full universe in all facets of life. Harmonizing to Pew Global Attitudes Survey 2006, 47 % of Americans 37 % Chinese people do n't concern about clime alteration job. These states is the chief manufacturers of nursery gases and non responsible on C, which goes up to the ambiance and effects the full universe. The Competitive Enterprise Institute ( CEI ) , which supported financially by such companies as Amoco, Ford Motor Co, Exxon Mobile, Texaco etc, supply information to skeptics. Harmonizing to the CEI, if there are topographic point for scientific argument on clime alteration its agencies that there are non scientific consensus about planetary clime alteration.Aims of the Kyoto understanding awaken â€Å"deep pocket† and are non good for such large industries.Skeptics says that alliance financed by big corporations and trade groups from oil, c oal, car industries and budget of the Kyoto protocol in 1997 was $ 1,68mln. During 1990s alliance conducted million dollar advertisement runs, politicians and scientists were debating on how people perilously heat the planet. Presents, their arguments changed on how to respond on lifting temperature.